Life Coach • Marine Corps Veteran • Sales Leader
Stuck despite your success?
You've checked every box. The salary, the title, the resume. So why does it feel like you're standing still? Coaching for high performers who are done waiting for permission to be great.
Are You Stuck?
You're capable. You've proven it. But something's blocking you from the life you know you're meant to live.
The Burned-Out Professional
- Making good money but feeling empty inside
- Checking every box but living without purpose
- Burned out from work that doesn't matter to you
The Veteran Searching for Purpose
- Struggling to find meaning in civilian life
- Miss the mission, camaraderie, and structure
- Feel lost without a clear direction forward
The Entrepreneur Who Lost Momentum
- Used to crush it but now stuck or stagnant
- Built something great before but can't replicate it
- Need accountability to get back on track
Successful But Still Empty
- External success doesn't match what you feel inside
- The "is this all there is?" feeling won't go away
- You want more but can't define what "more" looks like
If any of that hit home, you're in the right place.
Let's TalkReal Results
From stuck to unstoppable. Here's what clients have to say.
Before working with the Phoenix Project, I was dealing with a lot of internal friction... feeling out of place, questioning whether I deserved a seat at the table, and constantly trying to conform instead of being myself. What stood out immediately was how different their approach was. Instead of pushing a standard framework, the Phoenix team took the time to truly listen and build something tailored to me... I'm more focused at work, and I have more energy to invest in personal projects and hobbies that actually fulfill me.
I was making good money, supporting my whole family, but I felt empty... I kept watching motivational videos trying to push through, but every day I woke up feeling the same emptiness. A'shon didn't give me more motivation. He made me stop running from the feelings I didn't want to deal with... I proved to myself I can be consistent when something actually matters to me. That changed how I see myself and what I'm capable of.
I thought I needed better communication skills. That's what I came in to work on. But after weeks of tracking my energy and looking at my actual daily life, we realized the communication issues were a symptom of something bigger... A'shon kept digging when I wanted to just learn techniques and move on. He wouldn't let me take the easy route. If you think you need to fix one thing but keep struggling with it, this will help you figure out what's really going on.
I sold my agency and thought I'd be ready to start something new right away. Instead I just sat there for over a year. I had the skills, the network, the capital, but I couldn't pull the trigger on anything. It felt like all my confidence walked out the door with that one exit. A'shon helped me realize I'd tied my entire identity to that business, and without it I didn't know who I was anymore. Once we untangled that, everything started moving again. I launched a new venture within two months of finishing the program.
I've poured everything into 4 different businesses and watched all of them fail... It wasn't about capability. It was about trusting the wrong partners and doubting myself. Phoenix helped me see what I couldn't see on my own... I trust myself more now. I can catch myself before I hand over trust to someone who hasn't earned it, or before I talk myself out of a decision I already know is right.
Client identities protected for privacy.
Your Path Forward
Choose where you want to start. Every path leads to clarity.
Discovery Call
Let's figure out what's blocking you
- Identify your core challenge
- Explore if coaching is the right fit
- No pressure, no commitment
- Walk away with one actionable insight
Bird's Eye View
Deep dive into what's really going on
- Full diagnosis of the real problem
- High-level Flight Plan for your next steps
- 2 immediate action steps to start now
- $300 credit toward the Flight Plan if you upgrade within 7 days
90-Day Flight Plan
The complete transformation program
- 12 weekly coaching sessions (45 min each)
- Personalized Flight Plan presented and approved in Session 1
- Unlimited email & text support (24hr response)
- Custom action plans & resources
- Client dashboard with proprietary tracking tools
How It Works
From first conversation to real transformation. Here's the process.
Book a Free Discovery Call (90 Minutes)
We talk about what's going on, what's not working, and whether we're a good fit. No pressure, no commitment.
- Understand what's actually blocking you
- Explore whether coaching is the right move
- Walk away with clarity regardless of next steps
Two Options, One Goal: Get Unstuck
Option A: Bird's Eye View ($300). A clarity package that gives you a diagnosis of your real problem, a high-level weekly syllabus, and 2 action steps to start now.
Option B: 90-Day Flight Plan ($1,500). The full transformation program with 12 weekly sessions, a personalized plan, and ongoing support.
- Bird's Eye View: clarity and a concrete starting point
- Flight Plan: full transformation with weekly accountability
- $300 credits toward the Flight Plan if you upgrade within 7 days
Get to Work
Whether it's the Bird's Eye View or the Flight Plan, you leave with clarity and a concrete next move. No fluff, no filler, just real progress.
- Personalized Flight Plan built around your life
- Weekly sessions that keep you honest and moving
- Real transformation in 90 days
Your Tools
Most coaches give you advice. We give you advice and the tools to track your transformation in real-time.
Flight Conditions
Daily mood tracking that reveals patterns you can't see in the moment. Log your emotional weather twice a day. Over time, insights emerge automatically so you can stop guessing and start understanding.
Wins Vault
Your personal trophy room. Log every win, big and small. See streaks, analytics, and milestones. When doubt creeps in, open your Vault. Undeniable proof of progress, right when you need it most.
Client Dashboard
Track your progress, manage goals, and access all your tools from one place. See how far you've come, where you're headed, and what's next. Everything organized and at your fingertips.
Meet A'shon
Marine Corps veteran. Tech sales leader. Life coach. Someone who's been exactly where you are.
I was earning 1/3 of what I'd been making the previous year, running an entire company.
Not assisting. Not supporting. Running it. 50+ clients, over 80 staff and contractors, revenue upwards of $30M. Onboarding, retention, operations, training, customer success. Everything.
I kept thinking: "This will change. They'll see my value. The promotion is coming."
It didn't come. Because I was waiting for someone else to give me permission to be great.
I'm a Marine Corps veteran. I was an aviation mechanic, led teams, and learned what discipline and execution really mean. When I transitioned to civilian life, I wasn't sure what came next. But I knew I was good with people and could figure things out under pressure. So I went into tech sales.
Over 8 years in tech sales, I built $23 million in pipeline across multiple companies. My deals closed at 25% when the industry average is 15-20%. I hit 120% quota consistently, finishing my highest month at 154%. I ran over 800 qualified discovery conversations for a single company. I trained teams, led operations, and showed up and delivered.
But somewhere along the way, I ended up stuck. At a startup where I was doing the work of five people for poverty wages. Burned out and undervalued. Capable of so much more but somehow... here.
I'd created millions in pipeline for other people's companies. I'd trained other people's teams. I'd delivered other people's results. But I was waiting for those same people to validate me.
That's when it hit me. I stopped waiting. I stopped asking for permission. I stopped accepting being undervalued.
Now I help other high performers do the same.
Start Your Breakthrough
Questions? Answers.
Therapy looks backward to heal. Coaching looks forward to build. We focus on action, accountability, and results. I'm not here to diagnose you. I'm here to help you move. If clinical issues emerge during our work together, I'll refer you to the right professional.
One 45-minute call per week. Plus 2-3 hours of implementation between sessions. That's it. This program was built for people with full-time jobs and families. If this matters to you, you'll make the time.
That's literally Phase 1. Most clients come in not knowing exactly what they want. Just that something needs to change. That's what we figure out together. You don't need to have it all figured out before we start. That's my job.
Right now, $1,500 is our launch price while we build our first cohort of clients. This price will increase later this year. But regardless of price, the real question is: what's the cost of staying stuck for another year? Another 5 years? The investment pays for itself when you start making moves aligned with who you actually are. This isn't an expense. It's the highest-ROI investment you'll make in yourself.
In 90 days: clarity on what you want, a plan to get there, and real momentum. Most clients report feeling more focused and energized within the first 3-4 weeks. By the end, you'll have a clear direction, proven systems, and the confidence to keep going on your own.
Absolutely. The Bird's Eye View ($300) starts with your free 90-minute discovery call. After that, you'll receive a diagnosis of your real problem, a high-level transformation overview, a 12-week syllabus to follow on your own, and 2 immediate action steps. If you decide to upgrade to the full 90-Day Flight Plan within 7 days, that $300 gets credited toward your investment.
Your breakthrough starts with
one conversation.
Book a free 90-minute discovery call. No pressure. No commitment. Just clarity.
What to expect:
- A real conversation about what's actually keeping you stuck
- A clear read on whether coaching is the right move for you
- Zero pitch. If we're not a fit, you'll know, and you'll still leave with clarity